The strange case of Starbucks scientists

So, scientists solved the mystery of why the coffee never tastes as good as it smells (http://www.telegraph.co.uk/science/9528936/Why-does-coffee-never-taste-as-good-as-it-smells.html). Well, good for them. Except for, ehm, coffee does taste as good as it smells. It’s just it seems  our ‘scientists’ frequent establishments as Starbucks, Costa, Nero and the likes. I’ve been quite recently introduced into the word of real coffee. That top five per cent of beans that are quite expensive but worth every penny of it. If ARABICA coffee plants and properly taken care of by the farmer, if coffee is roasted how its should be, and if it is prepared with care (even love) – at the right temperature with clean water and you DON’T SPOIL IT WITH MILK AND SUGAR then  coffee not just tastes as good as it smells but taste much much better. Then a cup of coffee is a revelation, adventure, bliss…..

But, yes, you need a bit of science to prepare such a cup. And our dear scientists are just another great example of how grants, an implicitly taxpayers money, are wasted on useless research projects. If a premise is wrong, so is the conclusion.  So dear scientists, get yourself Square Mile, Has Been, Coffee Collective, Origin bag of freshly roasted coffee and prepare it as a pour over or get your asses to Prufrock Coffee, London for a cup of excellent espresso and then start to think. Hopefully, coffee will wake you up, at least until some ‘scientists’ will not find otherwise.

 

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One Response to The strange case of Starbucks scientists

  1. Lily says:

    Oh, but I couldn’t do without my cream and sugar!

    Enjoy your fancy coffees, but do not pretend for a moment that everyone might be able to enjoy their coffee black or even that it somehow makes you better to prefer it that way.

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